UPDATE (June 15, 2016): This post has been updated to include new
data on ransomware activity, which is also now broken down by region.
Cyber extortion for financial gain is typically carried out in one
of two ways. The first method is a business disruption attack – a
category we discussed at length in href="https://www2.fireeye.com/M-Trends-2016.html">M-Trends
2016. In this type of attack, threat actors target an
organization’s critical business systems, capture confidential data
and threaten to do something malicious with that data (such as expose,
delete, or encrypt it) unless a ransom is paid. This method is
generally more targeted, requires a greater deal of finesse on the
part of the threat actors, and often has a greater potential payout.
Ransomware is the other common method of cyber extortion for
financial gain. href="https://www.fireeye.com/current-threats/what-is-cyber-security/ransomware.html">Ransomware
is a type of malware that prevents users from interacting with their
files, applications or systems until a ransom is paid, typically in
the form of an anonymous currency such as Bitcoin. While individual
computer and mobile device users have long been targets of ransomware,
the threat has expanded. Ransomware has gained publicity in recent
months through mainstream media coverage of ransomware attacks against
organizations, namely hospitals.
While the end goal is the same – some type of financial payout to
the attacker – not all ransomware operates the same way. The
file-encrypting variety is perhaps the most dangerous. This is because
the targeted files, which often contain users’ or organizations’ most
valuable data, become useless without the decryption key. The issue is
compounded because paying the ransom offers no guarantee that the
files will be unlocked, thus making frequent backups the best defense
against ransomware.
Since the average ransom demanded from an individual user is
relatively low (typically a few hundred dollars, if that), threat
actors distributing ransomware typically follow the “spray and pray”
tactic of sending out as many lures as possible – emails with
malicious attachments or links to malicious websites, for example – to
maximize their potential gains.
Based on data from FireEye Dynamic Threat Intelligence, ransomware
activity has been rising fairly steadily since mid-2015. We observed a
noticeable spike in March 2016. Figure 1 depicts the percentage of
ransomware compared to all malware detected on FireEye products from
October 2015 to May 2016.

Figure 1: Ransomware detections from August 2015 to May 2016
The spike is noteworthy, and consistent with other observations. In
March 2016, FireEye Labs detected a significant href="https://www.fireeye.com/blog/threat-research/2016/03/surge_in_spam_campai.html">rise
in Locky ransomware downloaders due to an email spam campaign
targeting users in more than 50 countries. The malicious email
attachments pretended to contain an invoice or a picture, but opening
the attachment led to an infection instead.
There is no denying the satisfaction an attacker feels when their
exploits make the news. For threat actors distributing ransomware, the
satisfaction is even greater when the headlines report that the victim
paid the ransom. A recent blitz of ransomware reports in the media –
as well as the follow-up success stories – may have spurred other
attackers to get in on the action, possibly resulting in the March
ransomware activity spike. The Petya ransomware, for instance,
includes links to recent media articles on its ransom payment page, as
shown in Figure 1.

Figure 2: FireEye Threat Intelligence in 2016
uncovered Petya ransomware advertising links to recent media
articles on their ransomware payment page
Hollywood Presbyterian Medical Center incident
In early February, Hollywood Presbyterian Medical Center (HPMC) was
in the media spotlight after their systems href="http://www.latimes.com/business/technology/la-me-ln-hollywood-hospital-bitcoin-20160217-story.html">became
infected with file-encrypting ransomware. Midway through the
month, Allen Stefanek, president and CEO, href="http://hollywoodpresbyterian.com/default/assets/File/20160217%20Memo%20from%20the%20CEO%20v2.pdf">wrote
that staff had trouble accessing the network beginning Feb. 5. He
explained that malware locked access to certain computer systems and
prevented the sharing of communications electronically, and indicated
that a ransom of 40 Bitcoins had been requested (approximately $17,000
at the time).
“The quickest and most efficient way to restore our systems and
administrative functions was to pay the ransom and obtain the
decryption key,” Stefanek wrote. “In the best interest of restoring
normal operations, we did this.” HPMC restored its electronic medical
record system and cleared all systems of the malware by Feb. 15.
Continued targeting of hospitals
Attackers may have taken a hint that hospitals are a lucrative
target. Later in February, href="http://www.theregister.co.uk/2016/02/26/german_hospitals_ransomware/">The
Register reported that file-encrypting ransomware infected the
systems of Lukas Hospital and Klinikum Arnsberg hospital – both in
Germany. Then in March, href="http://arstechnica.com/security/2016/03/maryland-hospital-group-hit-by-ransomware/">Ars
Technica reported that data at Union Memorial Hospital in
Maryland – as well as other MedStar hospitals in the Washington, DC
area – were encrypted by ransomware, and that the requested ransom was
45 Bitcoins, or about $18,500 at the time.
The targeting of hospitals is no surprise. Cyber criminals have been
increasingly turning to industries such as healthcare that possess
critical data but may have limited investment in security across their
enterprise. With hospitals, budget dollars often go towards surgery
wards, emergency care centers and supplies for a large number of
patients – not security. This makes for a tricky issue, since
hospitals cannot operate without the necessary patient data stored in
their systems.
High-profile media coverage of ransomware is certainly attracting
attackers, but that is not the only factor driving the uptick in
activity. The following are some additional factors contributing to
the increase:
Through this discernible uptick in ransomware activity from mid-2015
to early 2016, FireEye has observed significant growth and maturation
of the ransomware threat landscape – predominately involving the
proliferation of myriad new variants.
Prolific Ransomware Families
We continue to observe the sustained distribution of multiple,
well-established ransomware families used in both geographically
targeted and mass infection campaigns. In multiple cases these
renowned variants, such as CryptoWall and TorrentLocker, spawned
updated variants with improvements in either encryption capabilities
or obfuscation techniques. These established ransomware brands will
continue to pose a significant threat to global enterprises, as
malware functionality, encryption techniques and counter-mitigation
measures are adapted and successfully introduced into updated
variants. Examples include:
Novel Ransomware Variants
We have also observed several new ransomware variants that
incorporate a range of new tactics, techniques and procedures (of
varying degrees of technical practicality). Based on the increased
growth in this area, we expect ransomware developers to continue
equipping ransomware variants with novel features in order to expand
targeted platforms and increase conversion ratios.
We expected to see the ransomware threat landscape sustain, if not
exceed, levels observed in 2015 – and so far we have been right. Cyber
extortion has gained significant notoriety, with illicit profits
garnered from highly publicized campaigns undoubtedly resonating among
cyber criminals. Recent campaigns in which targeted victims paid the
ransom demand reinforce the legitimacy and popularity of this
particular attack method.
One of the most worrying threats concerns the targeted deployment of
ransomware after the attackers have already gained a foothold in the
network. In these cases, threat actors may be able to conduct
reconnaissance to strategically disable or delete backups and identify
those systems most critical to an organization’s operations before
deploying the ransomware. To increase the difficulty of such an
attack, enterprises are encouraged to properly segment networks and
implement access controls. In addition, enterprises should evaluate
backup strategies regularly and test those backups to ensure that
recovery is successful. Finally, copies of backups should be stored
offsite in case onsite backups are targeted.
Learn more about ransomware during our webinar on May 19, 2016, at
11:00am EDT. href="https://engage.vevent.com/index.jsp?eid=4929&seid=1501&code=ransomware-csf">You
can register here.