On May 25, 2018, the General Data Protection Regulation, better known by its acronym GDPR, came into force. For two years before that – the European Parliament approved GDPR in 2016 – businesses around the world hustled to comply. Fines could go up to €20 million (euros), or 4% of the company’s worldwide annual revenue (whichever was higher)! It made good business sense to be prepared.