[AVAST]Don't Fall For Search Engine Scams | Avast

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Don't Fall For Search Engine Scams | Avast

Where a website ranks in a search page matters a lot: About a quarter of all searchers click on the first link and very few click through to page 2. Search engines even capitalize on this fact by selling ad space that sits at the top of search results, usually marked with the word “Ad,” before serving up organic results. 

Source: Don't Fall For Search Engine Scams | Avast