The community of fans: Real Madrid brings their supporters closer to the teamIn this digital age, the idea of community is changing rapidly. Online and social-based channels have created new ways of connecting with others who share similar beliefs, interests and passions. While some may be rightfully concerned that online social communications are not a substitute for human interaction, I continue to be fascinated with the ways people are finding to connect and share their passions. Last November, Microsoft announced a collaboration …
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The community of fans: Real Madrid brings their supporters closer to the team